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Why Digital Marketing Still Matters for Local Service Providers
By @mydigitalmarketing
When I started working with small business owners around the country, I noticed a pattern. Many of them had tried a handful of online ads, maybe posted a few times on social media, and then decided "digital marketing" was a waste of time. They would tell me about the one Facebook campaign that brought in zero calls, or the Google ad that cost fifty dollars and produced nothing. I understood their frustration. But I also knew that the problem was rarely the channel itself. It
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